Pay Per Click
The Truth About Pay-Per-Click Search Advertising (Paperback)
Product DescriptionEverything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for • The truth about the search tax • The truth about competitive and network click fraud • The truth about (more…)
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines (Paperback)
Review
…this book is the PPC bible. Tracking, click fraud, branding, local advertising are all covered… — The Search Engine Marketing Weblog, May 10, 2005
Product Description
Youve got products. Youve got a website. Youre ready to do business online. Now, how do you attr (more…)
Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment (Paperback)
Product Description
Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you (more…)
Pay-Per-Click Search Engine Marketing: An Hour a Day (Paperback)
Product DescriptionThe complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the “sponsored results” on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, (more…)
Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech)) (Paperback)
Product DescriptionPlan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponso (more…)
Ultimate Guide to Pay Per Click Advertising: Advanced Strategies to Help You Beat 97% of the Competition (Paperback)
Product DescriptionTechniques to triple search advertising traffic and boost profits Expert internet marketer Richard Stokes gives you a peek inside the playbooks of the world’s top search marketers and shows you how to up your Google game and get the visibility and the results you (more…)
“Pay Per Click Marketing A-to-Z” – PPC Domination – Secrets That You Didn’t Know Existed, Unleashed! (Kindle Edition)
Product Description
Most comprehensive guide to PPC advertising and online business. What you say and how you say it can directly affect how much you will pay to deliver that message. PPC Marketing A-to-Z will help you learn the inner workings on search engine marketing and low cost adv (more…)
Truth About Pay-Per-Click Search Advertising, The (Kindle Edition)
Product DescriptionThis is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searchi (more…)
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed (Kindle Edition)
Product Description
Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to you (more…)
Pay-per-Click: The Complete Guide (Paperback)
Product Description
The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to t (more…)